December 2011
2 posts
How One Company Transformed Its Boring Products
What color do men paint the Den? CIL Paints is betting it’s not Butterscotch.
Recently, the Toronto-based company’s managers looked at the marketplace and saw an opportunity: Paint-color names are all pretty ladylike.
If your industry is full of sameness and you’re having trouble figuring out how to differentiate your products, here’s an idea for how to inject...